Suzuki’s #NotForEveryone Campaign
Suzuki motorcycle India has launched a new campaign called #NotForEveryone for the promotion of its flagship full faired motorcycle Gixxer SF and naked bike Gixxer. The campaign involves the promotion of the Motorcyles that was recently launched with numbers of special feature like single channel ABS and Tri colour paint scheme in the Gixxer motorcycles.
The #NotForEveryone Campaign is a pan-India campaign that uses the print media, outdoor activations and Digital promos. Apart from this, the TVC of the #NotForEveryone, will be going around the regional and national level televisions.
Sajeev Rajasekhran, the concern person of the SMIPL EVP – sales and marketing said, “Moving away from the specification heavy content that dominates this category, with the new Gixxer TVC, we have taken a refreshingly new route to connect with our audiences by digging-out typecasts. In a segment that is cluttered with sameness, Gixxers have always offered customers an alternative with its blend of unique styling and functional excellence. We are confident that this TVC will not only bring out the youth even more closer to the Gixxer brand, but will also inspire them to break away from the shackles of conformism.”
Happy mcgarrybowen CEO Kartik Iyer when talking about the firm, “The campaign idea was borne out of conversations with existing Gixxer owners. They all beamed a common passion around the bike, its looks and its performance. The other thing that clearly shined through is that they all are very proud of their unique choice. Our job was simple. Show the bike in all its glory and create a narrative that almost challenges the viewer. Taking on new-age stereotypes adds freshness to the campaign. Clearly this bike is not for those who want to ride with the pack, but ahead of it.”