Harley Davidson India opened its first concept store
Harley Davidson India opened its first concept store in the country. The start of the Warrior Harley Davidson is situated in the Kolhapur, Maharashtra, which will help the Tier III cities.
The concept store of the Harley Davidson serves like a small store for supporting the sales, service and promotion of in small scale. The concept store like this will then take the American motorcycle manufacturer to be felt across the country.
During the launch of the company’s first concept store in the country, Mr. Marc McAllister, Vice President and Managing Director of International Markets at Harley Davidson Motor commented that, “Our focus has always been on developing the culture of leisure motorcycling in India. We expect the next level of our growth to come in from Tier II and III cities and expansion to these markets is an important part of our strategy. Our first concept store is step in the same direction by taking the brand closer to enthusiasts and giving them an opportunity to experience the lifestyle.”
The Warrior Harley Davidson provides separated space for the display area, customer lounge and service facility and spreads over.
The whole set up of the store is spread across 3,000 sq. ft. and offers an excellent zone for engaging the people who would love to have a Harley Davidson motorcycle and know more about the vehicle’s particulars.
The concept store also provides a range of motorcycle accessories and apparels for the riders and keeps it reachable for the Tier II and Tier III cities. The concept store on the other hand help the dealers to invest less in the real estate.
With the new Warrior Harley-Davidson, the company may get relieved for the weaker sales and can boost its motorcycle in the Tier II and Tier III cities.